The Identity — A New Name, A New Face.
Closer Media was Zhang Xin's next act — a New York-based film company with global ambition and an equity stake in MUBI. Before the first film, there was the identity.
I designed the VISID that gave the company a visual voice before it had a filmography.
Closer Media 是张欣的下一幕——一家立足纽约、面向全球的电影公司，并持有 MUBI 股权。在第一部电影之前，先有品牌。
我设计了它的 VISID，让公司在拥有作品之前，先拥有视觉语言。
The Poster — The First Frame.
Closer Media's debut feature. A road trip comedy starring Bobby Cannavale, Rose Byrne, and Robert De Niro. Directed by Tony Goldwyn.
I designed the key visual — the single image that had to sell a film, a studio, and a brand identity, all at once.
Closer Media 的首部作品。一部公路喜剧，主演 Bobby Cannavale、Rose Byrne、Robert De Niro，导演 Tony Goldwyn。
我设计了关键视觉——一张图像，要同时卖出一部电影、一家新公司、和一个品牌身份。