品牌识别——新名字，新面孔。
Closer Media was Zhang Xin’s next act: New York-based, globally minded, with a stake in MUBI. Before building its filmography, it needed a clear brand identity.
I designed its VISID system, establishing a visual language for the studio.
Closer Media 是张欣的下一幕：立足纽约，面向全球，并持有 MUBI 股权。在建立作品目录之前，它先需要清晰的品牌识别。
我为其设计了 VISID 系统，确立厂牌的视觉语言。
电影海报——第一帧。
Closer Media's debut feature. A road trip comedy starring Bobby Cannavale, Rose Byrne, and Robert De Niro. Directed by Tony Goldwyn.
I designed the key visual — one image carrying two debuts at once: a new film, and the studio and brand behind it.
Closer Media 的首部作品。一部公路喜剧，主演 Bobby Cannavale、Rose Byrne、Robert De Niro，导演 Tony Goldwyn。
我设计了关键视觉——一张图，承载两次同台亮相：一部新电影，以及站在它背后的新公司与新品牌。