SOHO3Q began as a blank page — and became China’s shared-workspace revolution. As Visual Director and a one-man agency, I carried the idea end to end: from the Concept Book that aligned the company to the brand, UI/UX, and spatial visuals that made it real. I helped take an unformed business idea through to a coherent brand and experience, supporting its growth into an industry benchmark.
SOHO3Q 从一张白纸开始，最终成为共享办公行业的标杆。既是视觉总监，也是唯一的执行者，我把想法一路带到底：先用《概念书》统一全公司，再把它做进品牌、UI/UX 与空间。从一个尚未成形的商业设想开始，建立完整的品牌与体验，支持它成长为共享办公的行业标杆。
Unified Language. Built to scale. Built to land. From the app in your hand to the sign across the room, every touchpoint spoke with the same bold accent — so SOHO3Q could move fast across cities without ever losing its voice.
统一语言。为扩张而生，也为冲击力而生。从手中的 App，到房间另一端的导视，每个触点都带着同一种大胆口音——让 SOHO3Q 快速进入不同城市，也从未丢掉自己的声音。
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Atmosphere & Function. Shared workspaces can feel anonymous. These would not. Warm materials pulled the scale closer; bold graphics gave every room a pulse — a residential feel that softened the corporate edge, open enough for collision, focused enough for the creative class to actually work.
氛围与功能。共享办公很容易变得千篇一律，这里不能。温暖材质拉近空间尺度，大胆图形让房间有了脉搏——居家般的氛围柔化商业的冰冷，足够开放让人相遇，也足够专注，让创意阶层真正工作。
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Office rental used to begin with a broker. SOHO3Q began with a tap. Built for young professionals and startups, the web-and-mobile platform made flexibility feel as intuitive as booking an Airbnb: browse, book, sign. No extra steps. No confusing buttons. A complete digital product experience, designed from the ground up.
过去租办公室，从找中介开始；SOHO3Q，从一次点击开始。它为年轻人与创业公司而生，让网页与移动端上的选址、预约、签约，像订民宿一样直观。没有多余步骤，没有模糊按钮。它从选址、预约到签约，从零重构了租赁体验。
SOHO3Q did not just rent desks. It engineered collisions. Posters. On-site visuals. Event photography. Print. One person, end to end, giving every pitch night and industry mixer the same bold DNA. During Emmanuel Macron’s visit to China, he visited SOHO3Q. As Visual Director, I coordinated the visual presentation and on-site photography for that event. Macron and Jack Ma in one frame brought design, diplomacy, and business together.
SOHO3Q 不只出租工位，它设计相遇。海报、现场视觉、活动摄影、印刷物——一个人，从头做到尾，让每场创业路演与行业社交都带着同一种先锋 DNA。马克龙访华期间到访 SOHO3Q，我作为视觉总监，统筹了该场活动的视觉呈现与现场拍摄。马克龙与马云同框，让设计、外交与商业在同一个画面里交汇。