Design ManagementRebuilding a global creative org. Shaping HP's new visual identity. Leading lifestyle production across continents. From a 40-person Greater China team to a 17-person global team — building teams that deliver across time zones.
重建全球创意组织。参与塑造惠普全新视觉识别。跨洲主导生活方式影像制作。
从大中华区 40 人团队到跨时区的 17 人全球团队——让协作与交付保持高效。
When HP embarked on its global brand refresh, I contributed to the new VISID framework, drawing on experience across architecture, advertising, and digital product design.
The result? A system that didn't just look good in a deck — it worked in the wild.
在惠普全球品牌焕新过程中，我结合建筑、广告与数字产品设计的跨界经验，参与构建新的 VISID 框架。
结果？一个不只是 PPT 里好看、更经得起真实场景检验的系统。
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When HP became a major partner of Scuderia Ferrari, we faced a design paradox: how do you co-brand with the most iconic red in motorsport — without losing your own blue?
Ferrari had the red. HP had the blue. My role was to preserve both brands’ distinct identities within a coherent co-branded system. The visual language brought Ferrari’s sense of speed together with HP’s clarity.
当惠普成为法拉利车队的主要合作伙伴时，我们面临一个设计悖论：如何与赛车界最具标志性的红联名——同时不丢失自己的蓝色？
法拉利有红，惠普有蓝。我的任务，是在联名体系中保留双方鲜明的品牌识别，让法拉利的速度感与惠普的清晰表达形成统一的视觉语言。
Outlook was never kind to designed emails — yet the demand for them, inside and outside HP, never stopped growing. Raw rendering and broken layouts became a long-standing headache for both marketing and design.
If the format keeps breaking, stop fixing the email. Fix the way emails are made. So I designed the answer and vibe-coded it with AI: HP Mail Builder, a local WYSIWYG editor that lets anyone build emails designed around Outlook’s rendering constraints, fully fluent in HP’s VISID.
More consistent brand execution. Fewer layout issues.
Outlook 对邮件设计限制颇多——但公司内外对邮件设计的需求从未停止增长。原始的渲染与错位的排版，是市场部和设计部共同的长期痛点。
如果格式总在出错，就别再一封封修邮件，直接重做邮件的生产方式。于是我独立设计答案，再用 AI vibe coding 把它做出来：HP Mail Builder，一款本地所见即所得编辑器，让任何人都能搭建针对 Outlook 渲染限制设计、完全说 HP VISID 语言的邮件。
让品牌表达更一致，减少邮件排版错位。
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US productivity has grown roughly 2% a year for five years, double the rate of the 2010s.
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The income and generational gradient in who benefits mirrors the divide in HP’s WRI and the FT inequality data from earlier editions.
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US productivity has grown roughly 2% a year for five years, double the rate of the 2010s.
Learn more
The income and generational gradient in who benefits mirrors the divide in HP’s WRI and the FT inequality data.
Learn moreDirected lifestyle photography and B-roll production for HP Print across Asia, Europe, and China. The brief was always the same: products in real life — natural, unposed, effortless.
I led the creative direction from casting to final cut, ensuring every frame stayed true to HP's global voice while resonating locally.
One visual master, two final cuts — tailored to each product's selling points and regional guidelines. No drop in quality, no loss in speed, controlled cost, shipped to every channel at once. One workflow covers it all.
为惠普打印业务主导亚洲、欧洲和中国地区的生活方式摄影与 B-roll 制作。需求始终如一：产品融入生活——自然、不做作、毫不费力。
我从选角到最终成片全流程把控创意方向，确保每一帧在忠于惠普全球声音的同时，与本地产生共鸣。
同一视觉母体，按产品卖点与区域规范，生成两套成片。品质不降、速度不减、成本可控、多渠道同步——一套流程全接住。
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Five creative leaders from HP's global team, with whom I collaborated and delivered work across time zones.
五位来自惠普全球团队的创意负责人，也是跨时区与我协作交付的伙伴。
